Joseph Herscher specializes in making comical chain-reaction machines. His videos have been viewed by over 30 million people online.

The Lolly Machine

Joseph made his first machine when he was five years old, the Lolly Machine.

This childhood passion was rediscovered in his early twenties when he built a contraption that spanned his entire apartment in a three minute obstacle course culminating in a hammer smashing an egg. Not knowing what to do with it, Joseph filmed the thing in action and posted it online.

Creme that Egg racked up three million views online, encouraging him to build more and more elaborate machines. Soon came the workshops with kids, participation in the Venice Biennial and a feature in the New York Times. He has appeared on numerous television shows including Sesame Street and lectured at Parsons the New School For Design.

Joseph grew up in New Zealand and now lives in New York, where he continues to create his eccentric machines for film, television and art festivals around the world. He is also a public speaker and has told his inspirational story at international design and business conferences.


Rube Goldberg cartoon of a self-operating napkin. Artwork Copyright © Rube Goldberg Inc. All Rights Reserved.

Many of Herscher’s devices are referred to as Rube Goldberg Machines™. The name comes from the famous American cartoonist who drew complex gadgets that performed simple tasks in indirect and convoluted ways.

In the UK these machines are known as Heath Robinson devices, named after an English cartoonist who also drew eccentric machines.




Olivia Lynch olivia.h.n.lynch@gmail.com +1 347 216 9775


Betsy Berg bberg@apa-agency.com +1 212 621 3095
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