ABOUT
Joseph Herscher is a kinetic artist and YouTube personality, best known for his channel Joseph's Machines. He specializes in making comical chain-reaction machines. His videos have had over 3 billion views.
Joseph made his first machine when he was five years old, the Lolly Machine, a device for storing his candy.
This childhood passion was rediscovered in his early twenties when he built a contraption that spanned his entire apartment in a three minute obstacle course culminating in a hammer smashing an egg. Not knowing what to do with it, Joseph filmed the thing in action and posted it online.
Creme that Egg racked up three million views online, encouraging him to build more and more elaborate machines. Soon came the workshops with kids, participation in the Venice Biennial and a feature in the New York Times. He has appeared on numerous television shows, from Jimmy Kimmel to Sesame Street, and lectured at Parsons the New School For Design.
Joseph grew up in New Zealand and now lives in London, where he continues to create his machines for film, television and art festivals around the world. He is also a public speaker and gives talks about creativity and play at international design and business conferences.
RUBE WHAT-BERG???
Many of Herscher’s devices are referred to as Rube Goldberg Machines. The name comes from the famous American cartoonist who drew complex gadgets that performed simple tasks in indirect and convoluted ways.
In the UK these machines are known as Heath Robinson devices, named after an English cartoonist who also drew eccentric machines.